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Everybody Does Everything

Studio 20 is a new graduate program at NYU that centers around producing content for a “live public” beyond the campus. The core studio classes will serve as a hub for organizing students into productive teams that will research, write, and produce the news. Nobody’s saying “design,” but surely that fits in the picture somewhere.

Journalism grad programs are flourishing, even as newspapers are struggling against institutional inertia and the Big Bad Recession. Many of these students hope to be heading to work on the Internet, not for the flagging print world, and the skills they are learning include video production and how to create compelling visual content. One recent j-school grad reports that “students must be willing and able to work with audio, video, graphics and Web design.”

And at Studio 20, there’s an emphasis on team work, but not on specialization. The motto of the day: “Everyone does everything.”

The more I see tdesign skills expanding into other fields, the more convinced I am that designers need to let go of their specialist mentality and start doing “everything,” too! We can’t leave all the content to the content-producers, because they are learning to be producers in the broader sense. (I found Studio 20 linked on Design Observer; yes, the designers are observing…)

— Ellen Lupton · 2009-04-15